Since I was little, my curiosity has always driven me to problem solve. With a prime example of my shenanigans being taking apart our record player and putting it back together just to see how it did its thing, all this amidst my mother’s protests. This innate need to figure out what makes things and people tick is what today inspires me to understand consumer needs or wants and translate that into helping companies position their products and services as solutions to those perceived gaps. I do this by thoroughly seeking to understand consumer pain points within the context of their environments and ascribing logical and measurable methods to connect with and convert these audiences. So far I managed to develop and execute integrated marketing strategies for multiple companies serving various industries such as; • FMCG’s: Cadbury & Norda • Cosmetics: L’Oreal • Banking: Spire Bank and Ecobank Kenya • Insurance: Fidelity Insurance and Prime Insurance • Health Care: Nairobi Hospital and AAR • E-Commerce: MyDawa • Beverages: SABMiller, East African Breweries, Heineken, Warsteiner • Cement Manufacturing: Hima Cement • Technology: Microsoft and Nokia • Malls: The Junction Mall and Garden City Mall • Water and Energy Solutions: Davis and Shirtliff This having been done over the past 10 years, in three different markets. That is Kenya, Uganda and Rwanda. My problem-solving skills also put themselves to good use internally, having worked with SME’s for large stretches of my career, I have helped developed structures and processes that have seen improvements in company client retention, worker retention and subsequently the bottom line. My current focus is on developing digital-led, integrated marketing solutions for my clients in the greater East African Region. Key Skills: Market Research, Integrated Marketing Strategy Development and Execution, Content Creation and Design, Account Management, Business Development, Project Management, Team Management & Development, Budgeting and Reporting.